The No-Bull Art of Managing Your Music Career
Make money without losing your artistic integrity.... we've got your back!Coming Soon! Subscribe to be first to know!
WELCOME TO MYARTIST.LIFE
Our webinars and workshops empower you to navigate the business challenges (money, marketing, strategy) with confidence while enjoying the full rich life (wellness, communication) we all deserve! These sessions are open to all - including industry members who want to hone their skills. Become a member to get in on special deals and early access!
All members receive insider tips & tools as well as access to "Hangs". You'll also be the first to hear about upcoming live classes, new online courses and products. Become a member to get in on special deals and early access!
Join a growing community of a of Artists who know that the only way to DIY is to Do It Together!
On-Demand Webinar Recordings
Dealing with "Dementors"!
5% of people are like you and me - we want a better world for our kids, a safe home and a satisfying job. But then there are the 5% we can describe as "bad, mad or sad" - best left to the professional
You're Not Alone: Moving Forward with Allies
Is your best friend the best person to have on your team? What about the fan who just volunteered to help out?During this webinar, we looked at a tool for identifying who you can count on for any proj
How to Build a Solid Team
As your success grows, it can become overwhelming to handle all aspects of your career. So who do you get on board to help you? A manager? An agent? In what order? And who does what?Building a Solid T
Daring to Try! (Experimenting with new business models)
This webinar builds on Trendspotting to encourage artists to explore new ways of developing their careers and engaging with fans. One of the amazing things about confinement in the time of COVID-19 wa
Trendspotting (Exploring our values, needs & expectations post COVID)
Who knows what's coming up next? When will touring begin anew? Will venues reopen this year? How can stay in touch with fans?... with so many questions, artists can feel that they are flying in the da
Releasing a Song 101
As an artist, you may be using this time to record and release new music - and wondering how best to release it to the world! There isn't a magic recipe, but regardless of how you decide to move forwa
Fan-Centric Strategy for Growth
Many artists build their career plan according to a project cycle, with a traditional recording release and associated tours. And for some, that works well...For others, the incessant change in the se
"Iterative" Strategic Career Planning: An Overview
How do you plan a career when everything changes ALL of the time? When there's so much uncertainty? This approach to career planning builds in flexibility so that you can keep moving ahead, without l
Approaching Funders with Confidence!
One of the challenges artists face is funding their new projects so that they can bring new music to the world. Indeed, a sustainable career builds on project cycles, each integrating songwriting, rec
21 m 48 sFree
Preparing for a Showcase That Delivers!
As an emerging artist, one of the best ways of introducing your music to industry professionals (presenters, agents, labels, managers, etc.) is to take part in a showcase event.And yet, many artists h
Making Sense of Financial Tools 101
Does a meeting with your banker or bookkeeper fill you with dread? Do you stumble on the language of budgets and balance sheets? In this hour, we'll go through some key financial tools in a way that m
50 m 28 s
Figuring Out Your Fees...
How much do you charge? If you struggle to answer, this webinar is for you!In this webinar, you'll learn five strategies for setting a price that's fair!Also included is the Webinar Presentation with
43 m 36 s
Making Money as an Artist!
This first overview of money flows can help you get a better idea of what you can do to make more money, more easily!"I'm bad with money", an artist recently confessed. I looked at him and answered: "
Your Coach: Nat Kleinschmit
MyArtist.Life Founder & Prairie Mix Artist Manager
Welcome to MyArtist.Life, a space I've created to help artists get the resources the need to thrive in their careers. I don't have all of the answers - but I promise to share the best tips and tools from 25 years in international business, my MBA courses as a student and trainer, as well as my more recent years at Prairie Mix as an artist manager & mentor for creatives. I hope you find the inspiration & exclusive business hacks for artists leave you feeling empowered!
Artists & MyArtist.Life
ADAM FAINMAN // BEATOX
ADAM FUHR // YES WE MYSTIC
Nathalie is known to us as a wonderful resource and educator and her tools have helped many artists grow.
ALPHA TOSHINEZA, MC, SONGWRITER & PRODUCER
CARSIE BLANTON, ARTIST
CHEYENNE RAE, ARTIST
ED DUROCHER // APOLLO SUNS
GENEVIÈVE FREYNET, ARTISTE
Nathalie m'a vraiment aidée à comprendre l'industrie de la musique. En se basant sur ses maintes années d'expérience de travail avec les artistes, entre autres, elle m'a aidée à faire un plan concret et réaliste pour mon nouveau projet musical. C'était extrêmement bénéfique pour moi d'avoir travaillé avec une experte comme elle qui était en mesure de trouver les failles dans notre projet et de nous aider à trouver une direction par la suite. Depuis nos sessions de formation avec elle, je me sens mieux équipée et épanouie et je sens que notre projet musical est plus complet. Je crois que le fait qu'elle est honnête et qu'elle a beaucoup de compassion pour les artistes fait en sorte qu'elle est excellente dans le travail qu'elle accomplit.
JÉRÉMIE BRÉMAULT // JÉRÉMIE & THE DELICIOUS HOUNDS
Working with Nathalie has been an enlightening experience. She has helped us maneuver through the confusing "business side" of the music industry. We highly recommend her services and greatly appreciate everything that she has done for us!
JOSEPH PÉLOQUIN-HOPFNER, MUSICIEN, COMPOSITEUR
Nathalie has consistently turned heads with the quality of her tools and her work. Along with her vast experience and skillset, her generosity, honesty and focus have made such a significant impact in my career as an artist and while working with artists at Le 100 NONS inc. I've consistently referenced what I've learned from her workshops or consultations and take her perspectives on matters with great consideration. She continually makes significant contributions to the arts industry, both on a local, national and international level.
KELLY BADO, ARTISTE
J'ai eu la chance d'assister à plusieurs sessions offertes par Nathalie, pour en citer quelques-unes Moving forward with allies, Making money as an artist, Dealing with dementors etc. J'ai beaucoup appris en tant qu'artiste indépendante et j'ai pu mettre à profit certains conseils pratiques. Je pense que ces formations sont très bénéfiques pour les artistes en général mais surtout ceux et celles qui n'ont pas d'équipe. Je félicite cette initiative et son dévouement à aider les artistes à développer leur carrière.
KYM GOUCHIE, ARTIST
As a songwriter and touring artist, I have benefited from Nathalie's MyArtist.Life. webinars and have signed up to her website where I have accessed pre-recorded webinars at my convenience. I enjoy the opportunity to interact with other artists from all over the world during the live webinars. I am always amazed by Nathalie's bank of knowledge that she so generously shares with us. This is a valuable resource and I look forward to being able to log in and access the wealth of information as it continues to expand.
LOGAN MCKILLOP, ARTIST
Nat has been a great help throughout the years. She is very generous in sharing valuable knowledge about the music industry with singer/songwriters and musicians from a variety of career levels and genres. I always feel inspired after a talk with Nat.
LYNE TREMBLAY, ARTIST, DANCER
One will never forget the spring of 2020, and I will never forget the webinars, the rendez-vous on Zoom with Nathalie with all her wisdom, compassion, listening skills, suggestions, solutions about all issues of an artist's life. She recognizes the creative process and the patience it requires. She is honest, organized and so generous. Her understanding and respect for artists is profound. And I got attached to the community it gathered, beautiful people from across Canada. She’s a mentor, a friend, a sister and a mom. I will forever be so grateful to have come across MyArtist.life in those very difficult times.
MADELEINE ROGER, ARTIST
Nathalie Kleinschmit gave me absolutely invaluable advice about submitting songs to Spotify for playlist consideration, and how to use the artist platform to its full advantage. Without her help, I can honestly say that I wouldn't have had any songs placed on editorial playlists, I wouldn't have had my tour dates listed within Spotify, and I wouldn't have had any way to understand how or where my music was being listened to. Nathalie is incredibly skilled at getting the most out of 3rd-party platforms and understanding what artists need, and has a fantastic vision for how to help artists reclaim agency in their careers.
PIERRE FREYNET // GEN & TONIC
I am very grateful to have had the opportunity to work with Nathalie in the past. Her coaching sessions were very inspiring and helpful for looking at the big picture, and in planning out a roadmap for my music career.
RYAN MCMAHON, ARTIST
Nathalie Kleinschmit has long been somebody I've respected in our industry. She's helped me out in a few places where I needed direct & honest answers to some not so easily answered questions about my career. In our business, she's as straight a shooter as they come.
SARAH GRECO, ARTIST
Nathalie’s webinar sessions have taught me so much about myself, communication and professionalism. Her teaching style is simple - yet full of helpful tools for all :)
TENNYSON KING, ARTIST
MyArtistLife webinars have been amazing during the COVID pandemic. Listening to Nathalie speak about strategy and planning is very inspirational. She has a way of explaining methods and tools in a very relatable and effective way. I find her visual presentation great as well, for understanding the different ideas and how I can efficiently use these tools to strengthen my music business. Anytime I speak with Nathalie or engage in a group discussion with her through the webinars, I leave with new creative ideas, motivation, and most importantly a positive outlook of where my own career can go.
VÉRONIQUE POULIN // VAERO
Nathalie has such a way to make us all feel at ease and confident to pursue our goals of becoming savvy artists and promoters of culture with the appeal of a business mindset. Her insight is clear and relevant in an industry that is in constant redesign and her calm voice reassures any anxious heart.
Testimonials from Organizations
AMIE THERRIEN // MUSIC MANAGERS FORUM CANADA
In February 2019, I invited Nat to run career planning workshops for artists and managers at folk alliance international, as part of the official business accelerator program. The 20 artists and 20 managers who took part in her workshop were unanimous in their praise for her career mapping and iterative business planning approaches. Her friendly an accessible training style were also much appreciated, as she demystified the business side of a career in the music sector.
CLOTILDE HEIBING // ANIM
MyArtist.life est une initiative importante dans l’industrie de la musique. Elle permet aux artistes autogérés et à leur encadrement de bénéficier d’outils et de ressources lorsqu’elles en ont besoin. Disponibles à tout moment pour les abonnées, les webinaires sont clairs, concis et portent chacun sur une thématique professionnelle essentielle. L’approche holistique, qui s’intéresse à tous les aspects de l’artiste – comme individu et comme professionnelle – me semble unique et très bienveillante.
JOEL COUTURE, COORDINATEUR DE PROJET
En tant que Coordonnateur du Programme de musique francophone de l’Ouest canadien au sein de l’équipe de Manitoba Music (un poste que j’ai occupé pendant cinq ans),j’ai eu l’occasion de travailler étroitement avec Nathalie Kleinschmit à plusieurs reprises. Ensemble nous avons développé et organisé deux éditions d’un camp de développement professionnel pour des artistes-entrepreneurs de l’Ouest canadien. Le contenu dont Nathalie a créé (formation de groupe et individuelle) a contribué incontestablement au développement de nos artistes, dont la grande majorité ont atteint leurs buts professionnels. Nathalie travaille sans relâche afin de maximiser l’expérience pour les participant(e)s, peu importe le projet, en visant toujours l’impact à long terme. Elle se démarque en tant que leader, grâce à son expertise, son engagement et son dévouement.
RACHEL ANDRUSHUK // CREATIVE MANITOBA
Nat is an invaluable resource, a pool of knowledge when it comes to music management and anyone who gets the chance to work with her is so lucky. She is paving the way for women in the industry and she truly cares about the artists she works with. That's why myartist.life is so special - she wants to share her wisdom with as many artists as she can and that is commendable. Nat lives the life of a true artist - with compassion, love, and kindness, and we need more of that in the music industry!
SUZANNE CAMPAGNE // CONSEIL CULTUREL FRANSASKOIS
As the director of the Conseil culturel fransaskois, I have often witnessed Nathalie’s commitment to the advancement of working artists from western Canada and her solid advice to them to have their efforts and products recognized.