Trendspotting (Exploring our values, needs & expectations post COVID)

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Trendspotting (Exploring our values, needs & expectations post COVID)

About Course

Who knows what's coming up next? When will touring begin anew? Will venues reopen this year? How can stay in touch with fans?... with so many questions, artists can feel that they are flying in the dark. And to be fair, no one really knows what's around the corner... and yet, we still need to move forward! That means taking an educated guess...

During this webinar, we'll look at what "Trendspotting" is and how it's been used in innovative businesses. We'll explore some of the trends that marketing experts are predicting for the after COVID era. We'll discuss which might be relevant to an artist career and how they can inform some of our choices.

By the end of the webinar, you should feel more empowered about facing the unknown thanks to some key ideas that will get you thinking about opportunities that await you!

Thanks to the artists who participated for their questions and comments, which you'll also be able to hear.

This recording is an edited version of the Zoom webinar, with a few quirks caused by the early compressed files.

Finally, you'll see that I've included the Webinar Presentation.

If you have any feedback or questions, please don't hesitate to get in touch with me at [email protected]

Thanks & Enjoy!

Course content

videoTrendspotting - Live Class Recording (Video) Start
videoCourse Presentation (PDF) Start
Nathalie Kleinschmit

Nathalie Kleinschmit

Course Instructor